Client: Academy Tiles + Surfaces
Agency: Designer Rice
Role: Digital Art Director / Digital Design / Brand Designer / UX Design / Research
Established in 1978, Academy Tiles is Australia’s leading supplier of creative tiles, unique mosaics, decorative wood and wallpaper. I helped re-brand this iconic Australian brand with a new identity that best reflects it’s edgy attributes.
The journey began with a strategic approach to the identity suite which included logos, colours, fonts, applications and art direction. Following this, I begun wire framing the website and applying the new design direction to help suit Academy’s new digital landscape.
Studio: Designer Rice
Category: Identity / Corporate Identity - Logos & Trademarks
Designers: Mathew Baba & Alistair Johnston
Creative Director: Brent Rice
View the finalist submission: http://awards2018.agda.com.au/finalist/3/10006/474
Once the Academy brand was established and approved, we moved into wire-framing a new digital experience for the brand by building a new website that would allow users to shortlist a range of tiles and place orders online.
From desktop to mobile I worked closely with multiple stakeholders to gain a further understanding of the website role and responsibility. From the wire-framing stages I then moved into designing the mobile sites first user-flow from homepage to product page.
Once the mobile user flow design was completed I then moved on to design the entire desktop and mobile site.
