Client: FitFindr
Agency: Bound By Story
Role: UX Design / Digital Design / Branding
FitFindr is Australia’s first online market place that connects people with fitness trainers. The objective was to build a brand and a MVP online platform that provided users with the 3 most essential components to the technology:
1. Help locate trainers
2. Help choose trainers
3. Help book trainers online
Once FitFindr’s brand and brand components where finalised, only then could the MVP platform begin to be designed. Starting with the UI components and assets.
With the wire-framing complete we moved on to develop the home page, search page + results, menu, login + registration pages and finally the back-end dashboard designs for both users and trainers.
FitFindr’s homepage was a crucial design point as it directs the users to immediately begin to interact with the platform by searching with a postcode or suburb of choice.
The search results showcased a pool of trainers that would appear based on the initial suburb that was searched. Users then have the option to refine their search by selecting from:
1. Gender
2. Date (trainer availabilities)
3. Time of day
4. Type of trainer
5. Fitness setting (gyms, parks etc.)
6. Price range
7. Surrounding area
