Client: Maggi
Agency: The Conscience Organisation
Role: Creative / Art Director
As one of the lead creatives on Maggi's always on account I was apart of ideation sessions on content ideas and art directing photography and video shoots. In traditional Maggi style, we were put in front of chef's who would use Maggi products in a simple "4-step recipe" and more complex dishes. Catching key moments in video and still, I would edit and illustrate some hand drawn elements in the 4-step recipe images. This led to fun, engaging and purposeful content for Maggi followers to enjoy.
The content helped drive traffic to Maggi’s recipe landing pages. The content I Art Directed and helped produce was responsible for increasing landing page visits by over 22%. As a result, engagement and sharing increased across all of Maggi’s 4-step recipe content.
