Client: Maggi
Agency: The Conscience Organisation
Role: Creative
As one of the lead creatives on Maggi's always on account I was apart of ideation sessions on content ideas and art directing photography and video shoots. In traditional Maggi style, we were put in front of chef's who would use Maggi products in a simple "4-step recipe" and more complex dishes. Catching key moments in video and still, I would edit and illustrate some hand drawn elements in the 4-step recipe images. This lead to fun, engaging content for Maggi followers to enjoy.