Transformation was the key to the entire Oil Search Annual Report. With the integration of augmented reality we were able to provide users with video as a digital tool to help further the understanding of transformation.The butterfly on the front cover was an artwork in itself, I carefully crafted an illustrator file with each section to the butterfly having its own unique pattern arrangement. With the combination of spot UV, metallic paper and matte celo texturing we achieved an outstanding front cover design and feel.
The most rewarding part to the entire project was a letter from a investor based out in the UK sending through a hand written letter with a note on how much they love the designed report.