Client: Allen’s Lollies
Agency: The Conscience Organisation
Role: Creative
Yes, Australia voted for Peaches & Cream, I can't say I'm a fan of the flavour, but one of the most fun campaigns I have worked on. Allen’s wanted to reward its most dedicated fans by giving them a chance to find secret boxes around Australia that were filled with Peaches and Cream lollies.
1st we released a bunch of posts with a map, and a circle around the general area in which the box was hidden.
2nd was a photo of the box hidden in a secret spot. All boxes were found, and most importantly every lolly was eaten.