Purina Optinutrition

Client: Purina
Agency: The Conscience Organisation
Role: Creative / Designer

Purina Optinutrition is a range of scientifically developed pet food that focused on delivering the highest quality ingredients. I was tasked on Art Directing an animated video to help share the brand story and it’s key product advantages.

I started by developing a range of assets that would help create a “digital landscape” made up of hexagons. The hexagon is a synonymous shape within the Optinutrition brand. From there I started to focus on designing icons, interactions and transitions for the animation. I used both Adobe Illustrator and Photoshop to create all of the components.