Client: Westpac
Agency: The Conscience Organisation
Role: Creative / Designer
How do you make Westpac the ‘top of mind’ bank for the new generations that will one day be choosing their financial institute?
Westpac Digital Lessons - Financial education for children in primary years 1 - 6.
The theme was fundraising for the Westpac Rescue Helicopters, which saw children using multiple maths equations to answer simple to complex questions.
The first step was to finalise the character creation. From Money Tin Betty, Toby to the Shopkeeper. I also illustrated each asset that would appear as products students would purchase throughout the gamin experience.
