Client: Lightspeed
Description: Duo Product Launch
Role: Associate Creative Director
The Lightspeed Duo is a piece of hardware that has 2 screens, one for the merchant to use the POS app and the other is an interactive, customer facing display. This means that merchants can customise their in-store check out experience by adding a loyalty flow, a subscription flow or even a tip & surcharge flow to the customer facing display.
My task was to help establish a launch direction that would help showcase some of the unique qualities of this hardware.
2 screens are better than 1!
With a sleek, curvy and unique design to this hardware, I wanted to really highlight and accentuate these physical features as a unique angle to my campaign direction.
With that in mind, I chose to use lighting as my main tool to help capture the duo device. The lighting concept was simple. Play on the idea of “duo”, how will the device look when using only 2 sources of light to reveal those unique characteristics?
Armed with both a Duo device, a studio and some 3D blender renders, I started to build my campaign direction and work with our in-house photographer to establish our lighting strategy.
Light source mockup
Light source moodboard
Final studio photos with duo tone light source applied.
Live action photos of the duo device coming to life through its customer facing display.
The finishing touches
When featuring any hardware, there needs to be a set of product (software) screens ready to be implemented to give the hardware some life. In this case, the duo device is an android device which meant we didn’t have many Figma product screens to work with.
This meant that I built both merchant and customer facing display screens, ready for this launch. Unfortunately, the duo was never launched. It was pulled at the very last second due to the company moving in a different direction and dropping the need for in-house hardware.
This still didn’t stop me from being super proud of where we landed and I gained a lot of growth, experience and “thick skin” from what seems to be a regular occurrence in the tech space.